Corporate Ham.

Submitted by Ralph Schollähn on Sat, 08/09/2014 - 10:41

Eine sonnige Zugfahrt von Stuttgart nach Frankfurt mehr strebe ich der Kasse zu, da hält mich ein Mann auf, Freikarte gefällig? Gerne sehr, dass fängt ja gut an, schöner Start heute: Meine erste Light&Building, ich habe gerade Zeit zur Orientierung. Mal sehen, wie sich die Messe zeigt, wenn mal keine Autos ausgestellt werden.

Das Standdesign macht generell einen wirklich guten Eindruck. Fast alles was ich sehe, ist im Design und Finish zeitgemäß, hier machen die Designer und Messebauer einen guten Job. Was die Auftritte unterscheidet, ist das eigene Interesse an der visuellen Kommunikation, ist der sogenannte „One Look“, der heute für Branding so entscheiden ist. Und da gibt es ein paar schöne Beispiele:

Philips (www.lighting.philips.de) begrüßt in der Festhalle und es ist für mich interessant, das hier auch mal ganz ohne Mercedes zu sehen( - bin halt doch sehr IAA geprägt). Kommt sehr Langweilig „big“ daher, fast schon vergleichbar. Die dazugehörige Mirco-Site liefert leider auch keine Erklärung. Aber ich kann Leuchten anschauen und dabei auch ein paar ganz schöne Exemplare, dass hätte ich von Philips auch nicht anders erwartet. Einen anderen Stand schon.

Dannach kommt sofort OSRAM (www.osram.de ) mit Hostessen im Stewardessen- Stil, leider ganz ohne Humor. Wenn schon solch eine hübsche Aufmachung, dann bitteschön auch in die Kamera, liebe Kolleginnen, dafür ist es doch gemacht! Der Stand macht sehr auf Systembau: Sechs differenzierte „Living Spheres“ zeigen die Bereiche Arbeit, Zuhause, Mobilität, Bildung, Freizeit & öffentlicher Raum. Leider schaut alles gleich aus.

ZUMTOBEL (www.youtube.com/watch?v=xvwOevDGgIU#t=13) ist angenehm zurückhaltend und ganz liebevoll im Detail gestaltet. Etwas verdruxt von der Wegeführung her, dafür aber mit eingebauten Überraschungen. Die Standidee erinnert mich etwas an Audi, vielleicht sind ja die gleichen Designer im Hintergrund am Werk? Und es ist seeeehr voll, auch wie bei Audi. Schwarze Messestände sind wohl in Mode, mir wird das auf meinem Rundgang heute noch öfter begegenen. Ist vielleicht auch verständlich bei einer Light&Building.

Auch Erco (www.erco.com/projects/focus/events/light-building-2014-5922/de/)
hat sich Design- und Kommunikationsentsprechend im Jahr 2014 eingeordnet, eine überdimensionale „Post it Wall“ zeigt neben der obligatorischen Twitter-Möglichkeit leichte Old School Tendenzen und das bemühte Dialoginteresse der Firma. Die Designsprache leidet darunter und auf mich wirkt das doch sehr bemüht. An anderer Stelle des Standes wird regelrecht ein Tanz ums Goldene Kalb inszeniert, wo ist da die Souveränität der Vergangenheit geblieben. Oder ist der Wettbewerb so groß? Jeder behauptet hier, dass er das beste Licht macht. Nun ja, der Kaffee ist wirklich Weltklasse.

Und es gibt überall etwas zu essen, was ja auf Automessen auch bei Pressetagen schon lange nicht mehr normal ist. Überall, wirklich auf jedem zweiten Stand wird Schinken vom toten Schwein geschnitten, wahrscheinlich ist ein Corporate Caterer für alle im Hintergrund, so scheint es zumindestens – und einem geschenkten Schwein schaut man nicht ins Maul. Corporate Ham.

Einige Aussteller setzen auf gestaltete Palettenmöbel, manche machen das ganz wunderbar. Mein Lieblingsstand bis hierhin ist Wever & Ducre (www.wever-ducre.com/en/Home) aus Belgien: Eine in grau lasierte Welt aus vielen, vielen Paletten mit einer Art Brooklyn Graffiti Wall im Mittelpunkt und House Music begrüßt die Standeroberer. Und Frizz Cola zum Selberöffnen. Mein Freund Andi würde Stylish dazu sagen. Mir gefällt es auch gut. Branding at its best. Selbst die Pappbecher machen mit. Toll.

Der zweite interessante Stand kommt bald danach: MODULAR Lighting Instruments. (www.modular-lighting.ch) Als ob sich die Firma von der Bread&Butter Messe hierhin verirrt hat. Der Eingang begrüßt wie eine Show von Vivienne Westwood, Leuchten ( und Licht?) sieht man dafür nicht so gut. Dafür trotzt ein Mehrender von der Wand. Provokation pur. Ist ja auch das Credo des Unternehmens.

Wie schon angemerkt, die Stände wirken insgesamt alle merkwürdig aufgeräumt. Das Interiordesign und die Kommunikation spielen genauso wichtige Rollen wie die Produktdarstellung, manchmal scheint es sogar als ob die Leuchten sich dahinter verstecken. Ist denn heute alles nur noch Show?

Dann kommt es künstlerisch. Bei www.reggiani.net/de hat man gerade umgebrandet. Der neu gezeichnete Schriftzug schaut immer noch sehr klassisch aus und passt irgendwie nicht so recht zum ergänzenden Kommunikationsdesign. Was toll ist, ist die Standinszenierung. Einfach alles, was man sieht, wurde von einem englischen Künstler in Pappe nachgebaut (...Googeln hat nix gebracht, ich finde ihn nicht...), nur die Leuchten nicht. Wo waren die denn nochmal? Ich bin wahrscheinlich einfach nicht Zielpublikum.

Dann noch die Überraschung. www.one-lux.co.uk zeigt klein und fein wie Branding heute funktioniert. Farbe, Farbe, Farbe und eine zeichenhafte Architektur die Otl Eicher gefreut hätte. Hier wäre auch ich gerne OEM und würde Licht Komponeneten erwerben!

Und dann Richtung Ausgang kurz vor der S-Bahn noch ein Artist: Guido Zimmermann (zimmermann-illustration.com) sketcht live sehr eindrucksvoll die Wände der Firma SEOUL voll, sehr athmosphärisch und charmant, die SAMSUNGS nebenan sterben in einer dunkelblauen Plexi-Welt.

Und weiter wird gerudert, der zwei-Stunden Hellobrand. Rundgang ist schon um. Merci sehr und bis zum nächsten Mal.

Comments

http://www.studiomongillo.it/blog/index.php?id=ot4 http://canoaclubmilano.it/info.php?a%5B%5D=%3Ca%20href%3Dhttp%3A%2F%2Fo2digital.com.br%2Fpublic_albun%2Findex.php%3Falbum%3Dmodelos-femininos%26image%3Ddsc_0768.jpg%3Ereverse%20phone%20lookup%20cell%20free%20name%3C%2Fa%3E http://no4.nayana.kr/mysql/ver.php?a%5B%5D=%3Ca%20href%3Dhttp%3A%2F%2Fearnwithdomix.altervista.org%2Ffreereversephonelookupwithnameandaddress937925%3Efree%20reverse%20lookup%20cell%20phone%20numbers%3C%2Fa%3E http://lxw6.com/bbs/home.php?mod=space&uid=1668914&do=profile http://poplingual.com/about/ http://alumni.optuxa.hut1.ru/test.php/RS=ADA_YW0WJTpotblb1Mc8m5f?a%5B%5D=%3Ca%20href%3Dhttp%3A%2F%2Ffam-hinterseer.de%2Fcgi-bin%2Finfo.php%3Fa%255B%255D%3D%253Ca%2520href%253Dhttps%253A%252F%252Fstorify.com%252Freversecellfree%252Flookup-a-cell-phone-number-by-name%253Elookup%2520a%2520cell%2520phone%2520number%2520by%2520name%253C%252Fa%253E%3Ecell%20phone%20number%20owner%20lookup%20free%3C%2Fa%3E http://retsip.com/home.php?mod=space&uid=290366&do=profile&from=space Also visit my homepage: <a href="http://www.duneatv.com/__media__/js/netsoltrademark.php?d=storify.com">cell phone lookup by number free for name</a>

I and also my friends ended up checking out the nice pointers on your web blog and so all of the sudden got a terrible suspicion I had not expressed respect to you for those strategies. The boys were as a result happy to read them and have undoubtedly been tapping into them. Appreciate your genuinely considerably accommodating as well as for picking out this form of helpful subjects most people are really desirous to be aware of. My personal sincere regret for not expressing appreciation to you earlier. Also visit my page b2b social media marketing - Palma - http://www.simracinglinks.com/index.php?a=stats&u=yfcdani94975064 ,

That is the appropriate blog for anyone who wants to find out about this topic. You understand so much its almost onerous to argue with you (not that I truly would want…HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Great stuff, simply great! Here is my site - <a href="http://cromatest.mx/?option=com_k2&view=itemlist&task=user&id=898968">business social media</a>

You can put online via your money and know almost instantly when you've been approved. citibank locations - http://recvu.com/news/citi-cards-credit-3/

Aw, this was an exceptionally good post. Spending some time and actual effort to make a really good article… but what can I say… I put things off a whole lot and never seem to get anything done. <a href=http://geopaxi.com/?option=com_k2&view=itemlist&task=user&id=67>paypal phone number customer service</a>

whitepages.com reverse phone bell mobility number lookup reverse - http://www.dongguanyihao.com/home.php?mod=space&uid=22501&do=profile&from=space 411 free reverse phone lookup locate people

Some that are Oregon, Colorado, Montana, Nevada, Alaska and California. <a href="http://daphappy.com/groups/what-donald-trump-can-teach-you-about-citi-online/">citicards login</a>

Howdy, i read your blog from time to time and i own <a href="https://www.linkedin.com/company/business-blog-marketing">make a blog</a> similar one and i was just curious if you get a lot of spam responses? If so how do you reduce it, any plugin or anything you can recommend? I get so much lately it's driving me crazy so any support is very much appreciated.

I was waiting for this sort of matter. Thank you very much for the location. Stop by my weblog clash royale hack apk - Samira - http://www.darkhacks24.com/clash-royale-hack/ ,

MSN Hotmail problems could be classified into " sign hotmail inbox - http://www.rascalsdream.com/?option=com_k2&view=itemlist&task=user&id=45473 in," "send. You can host your own background image online on the Web hosting account or link to an external website that does not belong for your requirements.

Feel free to surf to my blog :: <a href="http://www.podzone-ro.com/forum/home.php?mod=space&uid=550885&do=profile&from=space">cell phone number search name</a>

I constantly emailed this blog post page to all my associates, as if like to read it after that my contacts will too. Ian - http://xn--80aeirhmjpgacm7jub.xn--p1ai/?option=com_k2&view=itemlist&task=user&id=11452

Spam is an unsolicited bulk email that will reach your mailbox without your prior knowledge or permission. So, now once you have done that in case you scroll down further on the screen you're going to find out that they're likely to ask for a burglar code. yahoo small business web hosting login - http://www.erotiek-zoekertjes.nl/author/prunerdancer76/

Saved as a favorite, I really like your site! My homepage gardenscapes cheat codes ( Tory - http://projectgame.net/gardenscapes-hack/ )

I gotta favorite this internet site it seems invaluable extremely helpful Here is my page ... <a href="http://www.bastionvape.com/index.php/component/k2/itemlist/user/107510">business social media</a>

Further, at the time of the last filing, Fidelity Investment Grade Bond, Fidelity International Equity Central and Fidelity Info Tech Central were the top holdings for FASMX. fidelity.com login - http://xpblogger.com/user.php?login=ovmreece8

My brother suggested I may like this blog. He used to be totally right. This submit actually made my day. You can not imagine just how much time I had spent for this info! Thanks! <a href="http://kulya.com.ua/component/k2/itemlist/user/31228">barclaycard arrival login</a>

Excellent post. I was checking continuously this blog and I'm impressed! Extremely helpful info particularly the closing phase : ) I deal with such info a lot. I was looking for this particular info for a long time. Thanks and best of luck. Here is my web page; <a href="http://adultfarm.net">アダルト牧場-アダルト動画</a>

You can delete multiple e-mail in your outlook 365 login - http://www.legalindia.com/forum/groups/how-to-choose-log-on-to-outlook-mail/ 2013 folders while using Delete command.

Select the page for ones band or solo musician act through the drop-down menu. <a href="http://ja-e.co.kr/?document_srl=59268">facebook logon</a>

Great post. I used to be checking continuously this weblog and I am inspired! Extremely helpful info particularly the last section :) I handle such information much. I used to be seeking this particular info for a very long time. Thanks and good luck. outlook live mail login - http://dismarpcsas.com.co/index.php/component/k2/itemlist/user/23763

Way cool, some valid points! I appreciate you making this article available, the rest of the website is also high quality. Have a fun. Feel free to surf to my site amazon gift card claim code [ Chris - http://projectgame.net/amazon-gift-card-generator/ ]

Hi there would you mind stating which blog platform you're using? I'm looking to start my own blog in the near future but I'm having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I'm looking for something unique. P.S <a href="http://leoniemarksjewellery.com/index.php/component/k2/itemlist/user/11674">sign into my itunes</a> apologies for getting off-topic but I had to ask!

where can i find an address for someone where do you find a routing number people search by cellphone number home address search My blog post REVERSE - http://bbs.jrem.cn/home.php?mod=space&uid=34481&do=profile&from=space

Pay - Pal gained fame through e - Bay, the organization that now owns Pay - Pal. my paypal account - http://snowboard-pfalz.de/index.php/component/k2/itemlist/user/8293

Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone! Feel free to visit my website ... link building services (<a href="http://wisolar.de/link.php?url=http://blog.datenschmutz.net/tools/quiz-was-weisst-du-ueber-die-oesterreichische-blogosphaere/">Christiane</a>)

The forms of things which might be important in my experience in an FTP client today are:. <a href="http://210.59.17.7/~train/userinfo.php?uid=352841">gmail.com login</a>

For extra added authenticity in the event you would like, you can go on the amazon my account login - http://www.iron-snab.ru/?option=com_k2&view=itemlist&task=user&id=364464 Rainforest as well as use things from your Amazon Rainforest and like leaves and also you could tape like some insects and some with the animals you are able to see if you'll be able to tape them down in your paper.

It is appropriate time to make a few plans for the future and it's time to be happy. I have learn this put up and if I may I want to counsel you some attention-grabbing things or advice. Perhaps you can write subsequent articles regarding this article. I want to learn even more issues about it! <a href="https://esellon.com/user/profile/56">gmail sign in</a>

Just wanna remark that you have a very decent site, I like the style and design it actually stands out. Also visit my web site ... <a href="https://Www.linkedin.com/company/corporate-blogging">Content Marketing</a>

Greetings! Very helpful guidance on this post! It really is the little changes that make the biggest changes. Thanks a lot for sharing! my homepage: mobile legends hack online ( Anglea - http://projectgame.net/mobile-legends-hack/ )

If you're having a Web browser, you're usually presented using a window asking that you download or open the file. <a href="http://originofocean.com/author/qsdcallum17/">aol mail</a>

AOL is one of the extremely reliable and convenient sources for establishing contacts and email addresses about the Internet. aol.com login - http://www.baba-kalauz.hu/?option=com_k2&view=itemlist&task=user&id=286756

The newest charges are listed for the front page. <A HREF=http://catalogodesantasvivas.visionarias.es/index.php/Usuario:BHELonnie5821500>paypal.com login</A>

5 for-loss) and a fumble recovery from sophomore Tyquan Kinsler. bank of america online banking - https://kupikite.ru/user/profile/376567

anywho anywhere how to find a person phone number completely free <a href="http://www.cesantak.com/comment/html/index.php?page=1&id=111633">reverse</a> landline phone number lookup whiteppages

reverse - http://www.bjjt17.com/comment/html/index.php?page=1&id=6699 dns lookup linux national provider identification number lookup how to find a phone number free mx reverse lookup

people finderr look up person by cell phone number reverse - http://www.udn141.com/home.php?mod=space&uid=93173&do=profile&from=space lookup phone number usa search for white pages

pakistan <a href="http://class.lfcmw.com/home.php?mod=space&uid=518682&do=profile&from=space">reverse</a> phone lookup yellow pages email address reverse pill lookup bell mobility reverse lookup

Really fine post, I surely adore this website, keep on it. My page :: monster legends hack tool ( Lindsay - http://www.darkhacks24.com/monster-legends-hack/ )

That is a very good tip especially to those fresh to the blogosphere. Simple but very accurate info… Thank you for sharing this one. A must read post! My site <a href="http://www.gamblingbonuscenter.org">online mobile casino no deposit bonus</a>

Look into my website :: search for cell phone - https://6cody5.com/index.php/User:LyndonMcEvilly

Add your <a href="http://www.askmeclassifieds.com/user/profile/8813">outlook mail</a> contacts for your Black - Berry by with all the Black - Berry Desktop Manager.

It is the best time to make some plans for the longer term and it's time to be happy. I have learn this publish and if I may just I desire to suggest you some attention-grabbing things or advice. Maybe you could write next articles referring to this article. I wish to read even more issues approximately it! schwab.com client login - http://nupowerspa.com/?option=com_k2&view=itemlist&task=user&id=347160

Always pay close attention on the icons with your desktop -- and seek to organize them in a easy-to-remember manner -- to ensure changes never have occurred. If your computer incorporates a <a href="http://www.nao.cr/component/k2/itemlist/user/1570501">facebook qvc</a> virus, you might notice a major slowdown as part of your computer&#039;s performance, including how fast it is possible to.

com, who independently tested it, e - Preserver is an easy task to use and worth the amount of money. aol mail sign in simple free fun - http://totalgamingnetwork.com/member.php?u=16431-MerryU4309

get npi number caller id number lookup find somebody by phone number find a person with their phone number my website <a href="http://gdjh.vxinyou.com/bbs/home.php?mod=space&uid=557276&do=profile&from=space">REVERSE</a>

An inability to access your Netgear device's menu could leave you struggling to alter your network's settings, and may indicate a difficulty with your Internet connection. yahoo mail login form yahoo mail - http://ingespek.nl/?option=com_k2&view=itemlist&task=user&id=3000

itunes login - http://proline.physics.iisc.ernet.in/wiki/index.php/Too_Busy_Try_These_Tips_To_Streamline_Your_Make_A_Itunes_Account can be a program that allows you to download music from the online music store, one track or even a whole album at.

Once your news feed refreshes, the post is gone permanently. Social media has become ever more popular among millions of folks and many businesses. facebook login - http://biophy.de/wiki//index.php?title=User:NydiaGreen9298

Pages

Add new comment

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
More information?